In recent years, supermarket shelves have undergone a transformation. Health-conscious and sustainable products have gained significant traction, reflecting a shift in consumer behavior. Within this landscape, soy-based dairy beverages have emerged as a key player in the plant-based market.
According to Euromonitor International, the global plant-based beverage market grew by 70% between 2015 and 2020. Once considered a niche option for vegans and lactose-intolerant consumers, these products have now expanded their appeal to a broader audience seeking health benefits, functionality, and environmental responsibility, without necessarily giving up traditional soy-based dairy alternatives.
Why is soy the preferred base for plant-based dairy?
Soy has long been a staple in formulating dairy alternatives due to its nutritional and functional properties. Utilizing soy protein concentrates, which typically contain 65–70% protein content, the industry has leveraged soy’s benefits, including:
- Enhanced texture and creaminess: Comparable to dairy milk but with lower levels of saturated fat.
- Stability in formulations: Resisting thermal processes like pasteurization while maintaining product integrity.
- High nutritional value: Soy milk is rich in high-quality protein, comparable to cow’s milk, and contains all essential amino acids, making it an excellent source of plant-based protein for vegans, vegetarians, and those with lactose intolerance or dairy allergies.
- Functional benefits: Isoflavones found in soy have been linked to potential cardiovascular and hormonal benefits.
Plant-based dairy products, including soy milks, yogurts, creams, and desserts, are continuously refined to meet modern consumer sensory expectations.
What is driving the growth of soy-based dairy beverages?
The rising popularity of soy-based dairy reflects broader social and behavioral changes. According to The Good Food Institute, 59% of Brazilians already replace animal-based products with plant-based options at least once a week. Furthermore, leading fast-food chains predict that by 2031, plant-based alternatives will make up half of their menus.
However, this trend is not solely about substitution. Many consumers adopt a flexitarian approach, incorporating both traditional and plant-based products into their diets—for example, using dairy milk at breakfast while choosing soy beverages for snacks or cooking.
Innovations in formulation
The combination of soy milk with other plant-based beverages (such as almond, oat, or coconut) has become a growing trend, creating unique flavors and expanding market reach. Additionally, soy milk is now frequently fortified with calcium, vitamins (such as B12 and D), and other nutrients, making it even more competitive with cow’s milk.
The industry is also witnessing a rise in targeted formulations, catering to specific demographics such as seniors, athletes, and children, further driving market innovation.
Sustainability as a market driver
Beyond health, sustainability is a crucial factor influencing consumer choices. Compared to dairy production, soy requires fewer natural resources, making it a more environmentally friendly ingredient. Companies like Goemil, which invest in responsible sourcing and high-quality ingredients, stand out among both consumers and investors in the plant-based industry.
The future of plant-based dairy beverages
According to Credit Suisse, the global market for alternative meat and dairy is projected to skyrocket from $14 billion to $1.4 trillion by 2050. This estimate highlights the immense growth potential of the sector.
With consumers increasingly focused on nutrition and sustainability, the market is expected to continue evolving. Soy-based dairy beverages are well-positioned to lead this movement—whether due to soy’s versatility, its sustainability credentials, or its alignment with modern dietary trends.
More than just an alternative, soy dairy products represent an opportunity to reshape dietary habits and integrate health, taste, and sustainability. As a company specializing in soy-based ingredients, we provide high-performance solutions and technical expertise to transform these trends into successful products.
If you’re looking to develop or enhance your plant-based beverage line, we’re here to help. Let’s work together to create market-leading solutions that meet the demands of today’s consumers. Contact our team of specialists and bring Goemil’s quality to your brand.
Written by Mateus Baldasso
Sales Executive at Goemil, specializing in International Business with over 17 years of experience in business strategy development across different markets.